Hello friends,
As Earth Day is upon us once again, it's a perfect reminder to reflect on how our authentic actions and stewardship not only contribute to our personal and professional fulfillment but also have the power to positively transform our planet.
The Essence of Authentic Living and Stewardship
At its core, authentic living means aligning our actions with our values. It's about making choices that resonate deeply with our personal beliefs and extending those choices into every aspect of our lives, including our businesses. Stewardship involves managing our resources—whether they're natural, personal, or economic—with integrity and responsibility.
Real-World Impact
In my professional journey with The Savvy CMO, I have witnessed firsthand how businesses can thrive by integrating these principles. By advising clients to adopt sustainable marketing practices and make decisions that are not only beneficial in the short term but also sustainable in the long run, together, we can foster a business environment that respects and nourishes the community and the environment.
Authenticity in Action
For me, authenticity is not just a professional practice; it is a way of life. Growing up in a small coastal town in Oregon, I was surrounded by nature’s bounty. The rich, diverse environment where I spent my childhood—exploring forests, wandering through creeks, and helping to care for all our animals—shaped my understanding of our interconnectedness with the world around us.
I remember the shock and sadness when I learned that the cow, “Walter”, whom I loved as a pet had been served as dinner. That was a pivotal moment for me, leading to my decision to become a vegetarian. Today, I’m still mostly vegetarian. These early experiences ingrained in me the importance of living a life that is true to one's values.
Weaving Sustainability into Business
In my role at The Savvy CMO, I apply these childhood lessons to every strategy I develop. I encourage my clients to weave sustainability deeply into their marketing practices—not as a secondary consideration but as a fundamental aspect of their business strategy. This means choosing suppliers who prioritize environmental responsibility, opting for digital over physical wherever possible to save resources, and continuously seeking ways to reduce our impact on the environment.
A Call to Action
This Earth Day, I invite each of you to reflect on how you can incorporate more authentic stewardship into your daily lives and professional endeavors. Whether it’s choosing to support environmentally responsible businesses, reducing waste, or even volunteering for local clean-up efforts, remember that every small action contributes to a larger transformation.
Let's commit to these values not just today, but every day, creating a legacy of care, respect, and ethical integrity that transforms our businesses and our planet.
Together, as compassionate warriors, we can drive real, meaningful progress—for our planet, for our businesses, and for one another.
With gratitude,
Michelle Silva
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