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Michelle Silva, founder of The Savvy CMO, is sitting on a couch holding her laptop and journal.

Stop Spinning Your Wheels. Get a Clear, Values-Driven Marketing Roadmap That Works.

I help bold, visionary women leaders, entrepreneurs, and nonprofits build sustainable marketing systems that generate revenue—without the overwhelm!

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Learn How to Profit With Purpose

​Discover the '12 Tips on Ethical Marketing Strategies for Sustainable Growth'. This guide will empower you to build trust, foster loyalty, and cultivate meaningful relationships with your audience, creating a lasting impact that drives success.

Learn How to Profit With Purpose Guide

If This Sounds Like You, You’re In The Right Place…

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  • You feel overwhelmed by marketing strategies that don’t seem to move the needle.

  • You’ve tried DIY marketing, agencies, or hiring in-house, but results remain inconsistent.

  • You want clarity, structure, and a proven path forward—without wasting time or money.

Why Other Solutions Haven’t Worked:


     ❌ Random marketing tactics with no clear strategy.
     ❌ Agencies that push generic, cookie-cutter plans.
     ❌ Overcomplicated marketing that leads to burnout.

 

You don’t need more marketing noise—you need a simple, strategic roadmap that aligns with your mission and values.

A Smarter, Simpler Way to Grow

The RREV Growth Roadmap™:
A 5-Phase Strategy for Sustainable Growth

 

I created the RREV Growth Roadmap™ (Revenue, Relationship, Ethics, and Values)

because most marketing strategies aren’t designed for impact-driven, visionary

women like you.

With my proven system, you’ll:

Clarify Your Message → So your ideal audience instantly understands your value.
Build a Sustainable Growth Plan → No more guesswork—just a clear, strategic marketing system.
Generate Consistent Revenue → Without chasing trends or burning out.

 

The RREV Growth Roadmap guides you through five key phases of business growth:

🌱 Phase 1: Planting the Seed – Establish awareness and create initial connections.
🌿 Phase 2: Taking Root – Build trust through consideration and small commitments.
🌳 Phase 3: Branching Out – Deepen engagement and commitment to growth.
🌺 Phase 4: Flourishing & Leadership – Cultivate loyalty, advocacy, and leadership.
🍃 Phase 5: Growth Cycle Renewal – Reinvent, reinvest, and sustain long-term impact.

 
Executing & Implementing Your Growth Plan

To ensure real, measurable results, I guide you through three execution phases that bring the
RREV Growth Roadmap to life:​

  • Clarity & Strategy – Define your message, audience, and growth goals. 
    (Aligns with Planting the Seed & Taking Root)

  • Execution & Systems – Implement a sustainable marketing engine. 
    (Aligns with Branching Out & Flourishing & Leadership)

  • Optimization & Scale – Track results, refine, and expand. 
    (Aligns with Growth Cycle Renewal)

Why Work With Me?

Why Women Leaders Trust The Savvy CMO

  • 20+ Years of Experience in ethical, values-based marketing.

  • Proven Results: Help women-led businesses increase revenue, simplify marketing, and expand their impact.

  • A Trusted Growth Partner: Not just a consultant—a Marketing Mentor who helps you implement, not just strategize.

Clients I've Worked With

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Grow Your Impact. Smart Strategies. Real Results.

The Marketing Brief: Clear, actionable strategies to sustainably grow your business.

What Women Leaders Are Saying...

Michelle is an amazing fractional CMO. She has helped me create a clear plan to get more clients as well as changes to my website, SEO, organic traffic and more. She really understands online business and was a pleasure to work with. I highly recommend her! 

~ Sharon Hunt

Funnels Are Us

Brene' Brown

Research Professor, Bestselling Author, and Speaker

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”

I work with women-led organizations, support LGBTQIA rights, social and environmental justice, and civil rights. I believe in dismantling systems of oppression like the Patriarchy, White Supremacy, and Diet Culture. I stand with Black Lives Matter and people of color. As a compassionate warrior, I advocate for mental health, kindness, and creating inclusive spaces that prioritize Diversity, Equity, Inclusion, Wellness, and Belonging (DEIWB).

© 2021 - 2025 All Rights Reserved. The Savvy CMO.

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