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Michelle Silva

Get Fractional CMO Leadership for Purpose-Driven Businesses

Did You Know That Marketing Is the Connective Tissue of Your Business?

Marketing Should Connect Your Whole Business

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You’ve outgrown DIY marketing, in-house chaos, and one-size-fits-all agencies. The answer isn’t more tactics. It’s a system that connects marketing to the rest of your business.

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Most businesses hire marketers to execute campaigns. You need a partner who treats marketing as the connective tissue between leadership, operations, product, and sales. When it’s healthy, every part works together. When it’s missing, growth stalls, no matter how hard everyone works.

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When leadership makes a strategic decision, marketing supplies the competitive intelligence and positioning behind it.

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Trusted by founders, nonprofits, and purpose-driven teams — where revenue, relationships, ethics, and values grow together, not apart.

220+

clients served across four continents.

$600k+

saved in wasted ad spend from audited paid media

88%

increase in paid media revenue for a membership organization.

The RREV Growth Ecosystem™

We work through four stages, in sequence: Revenue, Relationships, Ethics, and Values.​

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  • Revenue — Cash flow clarity and pricing confidence, so growth has a solid financial foundation

  • Relationships — Trust-building strategies that turn connections into lasting partnerships, not just transactions

  • Ethics — Marketing that passes the gut-check test: honest, defensible, and right, not just what converts

  • Values — Strategy aligned to your North Star, so every decision reflects what you actually stand for

Still have questions? Read our Frequently Asked Questions to learn more.

What You Actually Need

Marketing isn't a silo. It's connective tissue running through your whole business:

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  • Leadership makes strategic decisions → Marketing provides competitive intelligence and positioning

 

  • Operations launches a new service → Marketing translates it into market language

 

  • Product tests a new offering → Marketing validates demand

 

  • Sales needs better close rates → Marketing removes friction with the right materials

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You don't need someone to "do marketing." You need a partner who understands how marketing enables everything else.

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Who Do We Work With?

We partner with nonprofit leaders, professional service firms, and growing businesses across industries. What matters isn't your sector. It's your mindset: you're ready to stop doing marketing yourself and start leveraging it strategically. 

To learn more about who we work with, read more...

Ready to Stop Carrying Marketing Alone?

Imagine handing off the marketing decisions that eat your week, and trusting they’re being made well. If that’s the relief you’re looking for, let’s talk. No pressure and no sales pitch, just an honest conversation about where you are.

Michelle Silva

What People Are Saying...

It’s rare to find someone with a strong work ethic and a desire to get projects done in a timely manner. I hired Michelle to manage our digital marketing efforts and within one year she dramatically improved our ROAS. Regardless of the project, Michelle was the team “go to” for help, collaboration, and mentorship. Michelle would be an incredible asset to any marketing team!

~ Cindy Barron,

Chief Marketing Officer

A Few Clients We've Worked With

Previous Client A
Previous Client B
SandHarbor Specialty Insurance
Previous Client D
CLEAR Healthcare Solutions

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Actionable insights and simplified strategy delivered monthly.

Brene' Brown

Research Professor, Bestselling Author, &  Speaker

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”

1731 Howe Avenue

Suite 497

Sacramento, CA 95825

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Phone: (916) 978-1393

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I work with businesses and nonprofits committed to equity and impact, grounded in justice, equity, diversity, inclusion, wellness, and belonging. Read our commitments →

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